Rome, Inc.: The Rise and Fall of the First Multinational Corporation (Enterprise)

Bing, Stanley

ISBN 10: 0393329453 / ISBN 13: 9780393329452

Published by W. W. Norton & Company, 2007

About this Item

LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.

Seller Inventory # 121853

Bibliographic Details

• Title: Rome, Inc.: The Rise and Fall of the First Multinational Corporation (Enterprise)
• Publisher: W. W. Norton & Company
• Publication Date: 2007
• Language: English
• ISBN 10: 0393329453
• ISBN 13: 9780393329452
• Binding: paperback
• Condition: Fine

About this title

Synopsis

The world's first corporate case study, as only the best-selling Stanley Bing could tell it.

A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification―at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.

Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing―whose satirical business books are as savagely funny as they are insightful―mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.

About the Author

Stanley Bing is the author of four humorous and eminently useful books on business, most recently the best-selling Sun-Tzu Was a Sissy, and two novels. He lives in New York City and works for a gigantic multinational conglomerate.