The Routledge Companion to Contemporary Brand Management
Language: English
Published by Routledge, 2016
Series: Book 44 of 102 - Routledge Companions in Business, Management and Accounting
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
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583 pages. 9.75x7.00x1.25 inches. In Stock.
Seller Inventory # __0415747902
- Title
- The Routledge Companion to Contemporary Brand Management
- Author
- Riley, Francesca Dall'olmo (Editor)/ Singh, Jaywant (Editor)/ Blankson, Charles (Editor)
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415747902
- ISBN 13
- 9780415747905
- Item weight
- 1.2 kilograms
- Series
- Book 44 of 102: Routledge Companions in Business, Management and Accounting
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.
Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
"Synopsis" may belong to another edition of this title.
About the Author
Francesca Dall'Olmo Riley is Professor of Brand Management at Kingston Business School, UK. She has published in The Journal of Business Research, International Journal of Research in Marketing, Journal of Advertising Research and Journal of Marketing Management. She is Associate Editor of the Journal of Marketing Management.
Jaywant Singh is Professor of Marketing at Kingston Business School, Kingston University London, UK. He has published, amongst others, in the Journal of Business Research, Marketing Letters, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing.
Charles Blankson (Ph.D. Kingston University, UK) is an Associate Professor of Marketing in the Department of Marketing, University of North Texas, Denton, Texas, USA. He has published in Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Public Policy & Marketing.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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