The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
Language: English
Published by Routledge, 2019
Series: Book 1 of 8 - Routledge Handbooks in Communication Studies
- Softcover
- Used
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Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
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- Title
- The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
- Publisher
- Routledge
- Publication year
- 2019
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0367367734
- ISBN 13
- 9780367367732
- Series
- Book 1 of 8: Routledge Handbooks in Communication Studies
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• conceptual foundations,
• institutional and organizational dimensions,
• implementing strategic communication, and
• domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
"Synopsis" may belong to another edition of this title.
About the Author
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
"About the title" may belong to another edition of this title.
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