The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse
The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and qualities that are transferable and replicable to any size or type of organization in any industry. Authors Cyndi Laurin and Craig Morningstar use the story of Rudolph the Red-Nosed Reindeer as an analogy to explore a corporate culture that managed to avoid disaster through progressive leadership; a highly participatory team-based culture; the development of an organizational constitution; and an alternative, aligned employee rewards structure. Using real-world lessons from Boeing's inspiring story, The Rudolph Factor shows companies how to nurture a culture centered around their "Rudolphs"–those out-of-the-box, creative employees who can serve as shining lights to lead organizations in accomplishing their goals. Applicable to anyone who runs a business of any size, this book shows readers how to find, nurture, and leverage the creativity of its employees to achieve a long-term competitive advantage.
Dr. Cyndi (Crother) Laurin is a renowned business transformation expert, award-winning author, and sought-after international keynot speaker. As the founder of Guide to Greatness®, she works with business leaders to simplify and solve complex business challenges, ensuring every effort aligns with profitability and positive stakeholder impact. Her Growth Alignment Framework™ transforms individuals and organizations one strategic step at a time, creating cultures of shared accountability and measurable success.
Dr. Laurin's expertise is built on decades of experience in leadership development, process improvement, and talent management. She earned her PhD in Leadership and Organizations at just 26 years old, establishing herself as a contrarian contributor to the field of organizational excellence. Her bestselling book, Catch! A Fishmonger's Guide to Greatness - 100k copies sold and translated to 14 languages - along with The Rudolph Factor and Be A Frontline H.E.R.O. highlight examples of innovation and cultures that drive extraordinary results.
Through Guide to Greatness®, Dr. Laurin delivers a proven framework that helps businesses achieve sustainable growth and operational excellence. Her data-driven strategies focus on aligning leadership teams, optimizing processes, and driving profitability - driving financial resilience, market leadership, and stakeholder advocacy.
As a keynote speaker, Dr. Laurin brings energy, authenticity, and actionable insights to every stage. Her presentations challenge conventional thinking while equipping leaders with practical tools to create lasting impact with their organizations. She connects deeply with audiences through her relatable style and proven expertise.
Her reputation is built on trust, innovation, and a commitment to helping individuals and organizations thrive. For leaders seeking to elevate their organizations with clarity and purpose-driven results, Dr. Laurin delivers nothing short of greatness.
