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Bibliographic Details

Title: No More Rules: Graphic Design and Pos: Graphic Design and Postmodernism
Publisher: Laurence King Publishing 03/11/2003
Publication Date: 2003
Language: English
ISBN 10: 1856692299
ISBN 13: 9781856692298
Binding: Paperback
Condition: Very Good

About this title

Synopsis

The last twenty-five years have seen profound changes in the field of graphic communication. One by one, the old certainties about the techniques and pruposesof graphic design have been questioned and torn apart. With the international take-up of the new technology in the 1990s, there was an explosion of creativity in graphic design, as designers and typographers reassessed their role, jettisoned existing rules and forged experimental new approaches. Graphic work became more self-expressive, idiosyncratic and sometimes extreme. No More Rules tells this story in detail, breaking down a broad and sometimes confusing field of graphic design activity into key developments and themes, such as the American new wave; punk and its aftermath; deconstructionist theory and design; the digital type revolution; typography grunge; graphic authorship and graphic agitation; retro and the vernacular; and recent new conceptual approaches to design. Each theme is illustrated by significant examples of work produced between 1980 and 2000 that have changed the way in which designers and their audiences think about graphic communication.

About the Author

Rick Poynor founded Eye magazine in 1990. He is also a columnist for Print magazine in New York and has written about visual culture for Frieze, Domus, Blueprint, I.D., Metropolis, Adbusters and the Financial Times. His books include Typography Now (1991), Typographica (2001), and the essay collection Obey the Giant: Life in the Image World.

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