42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience

Laura Lowell

ISBN 10: 1607730928 / ISBN 13: 9781607730927

Published by Super Star Press, 2012

About this Item

108 pages. 8.27x5.43x0.39 inches. In Stock.

Seller Inventory # zk1607730928

Bibliographic Details

• Title: 42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience
• Publisher: Super Star Press
• Publication Date: 2012
• Language: English
• ISBN 10: 1607730928
• ISBN 13: 9781607730927
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Brand New

About this title

Synopsis

The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn’t that the point?

From the Back Cover

"These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing' is in your title, you need to have this book in your library." Chris Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO Conference

"Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group & Silicon Valley Product Management Association

"This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting, and President, Women in Consulting

"It's an actionable guide for anyone looking to improve the quality of their marketing. Laura's rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend." Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley

"It's a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don't always do." Kathy Johnson, Co-Founder, Consort Partners