'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of product management wisdom, this book has something for everyone. You will learn:
- How to focus on market needs, not just individual requests
- How to clarify your product positioning before your next big decision
- How to align your product strategy with company strategy -- and then sell it
- Why agility is the key to product management success
- Why great execution trumps a great product idea
Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the
'42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.
Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog. Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues.
