The Rules of Woo: An Entrepreneur's Guide to Capturing the Hearts & Minds of Today's Customers

Did you know that 80% of the customers who have left you were actually satisfied? Whether you're an entrepreneur or a corporate leader, attracting and keeping profitable customers has never been more important, nor more difficult. The Rules of Woo cuts through the clutter to the essence of what today's customers really want and details how your organization can give it to them. With seven simple rules, it provides the tools and priorities you need to move your customers from mere satisfaction to ardent loyalty - no matter what industry you are in. If creating loyal customers and a more focused and aligned organization is on your priority list, this book is for you!

Cindy Solomon is an internationally recognized expert on customer service, customer loyalty and leadership. She has spent more than 20 years working with a who's who of the Fortune 1000. In that time, her provocative, hilarious and business-building insights have transformed the work (and lives) of thousands.