Teaching yoga is a calling. Running a yoga business requires a plan.
Many yoga teachers enter the profession with a deep love for yoga, a desire to help others, and a dream of creating meaningful work. But passion alone does not pay the rent, fill classes, manage expenses, market your services, or keep a studio running.
How to Run a Successful Yoga Business and Not Go Broke is a practical, honest, and encouraging guide for yoga teachers, studio owners, and wellness entrepreneurs who want to build a sustainable yoga business without losing their peace, purpose, or financial footing.
Author, certified yoga teacher, and former yoga studio owner Michelle S. Fondin shares the lessons she learned from teaching yoga, opening a studio, building a reputation, marketing her services, managing finances, and navigating the real-world challenges of turning a spiritual calling into a viable business.
Inside, you’ll learn how to:
- Choose the right yoga teacher training program
- Develop a healthy business mindset and value your work
- Create a focused yoga business model
- Build a professional reputation and serve students well
- Identify your target market and market your yoga business effectively
- Understand startup costs, budgeting, cash flow, taxes, and finances
- Explore what it takes to open and run a yoga studio
- Balance your work, teaching, personal life, and well-being
Whether you are a new yoga teacher, an experienced instructor ready to grow, or a studio owner trying to make your business more sustainable, this book will help you think like both a teacher and an entrepreneur.
Yoga may be your passion, your dharma, and your path of service — but your business still needs structure, strategy, and financial intelligence.
Build a yoga business that supports your students, honors your purpose, and helps you thrive.
Michelle S. Fondin is the author of The Wheel of Healing with Ayurveda: An Easy Guide to a Healthy LIfestyle, Help! I Think My Loved One Is an Alcoholic: A Survival Guide for Lovers, Family, & Friends, and upcoming books: Enlightened Medicine: Your Power to Get Well Now and Chakra Healing for Vibrant Energy (New World Library, 2018). Michelle ran The Ayurvedic Path yoga studio from 2008-2015. She has taught at Deepak Chopra's workshops and writes for Chopra Lifestyle. Michelle teaches yoga, meditation, and Ayurveda at her home studio.