Run Like You've Won: A Candidate's Guide to Developing a Strong Message, Raising What You Need, and Exciting the Electorate

A candidate’s guide to enhancing credibility, fundraising, and campaign success
Are you considering a run for public office, but lack confidence, a clear message and fundraising skills? Are you someone who cares about credibility, respect and integrity and is passionate about public service? Do you know why you’re running and what you hope to accomplish? If you’re inspired to run for office, but don’t know where to start, look no further.
An experienced campaigner who ran six winning races and served sixteen years in public office, Beth Krom knows how to help candidates run, win, and serve.
Run Like You’ve Won: A Candidate’s Guide to Developing a Strong Message, Raising What You Need, and Exciting the Electorate will help you:

• Develop your candidate voice and craft messaging that engages, educates and inspires
• Learn how to build your courage, confidence, and credibility
• Understand the political landscape and anticipate how dynamics may influence you, your campaign, and your relationships
• Turn your rolodex into an effective fundraising and engagement tool to enhance the viability of your campaign
• Perfect your pitch and create personalized scripts to increase your success when soliciting donations in person, by phone, or on social media
• Consider how best to navigate campaign life, build your team, and target your goals and benchmarks
• Maximize your time, energy and passion

Now more than ever, we need better candidates to strengthen our democracy. So what are you waiting for? Read Run Like You’ve Won today.