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Bibliographic Details

Title: Running a Public Relations Department (PR in Practice)
Publisher: Kogan Page Ltd 30/11/1997
Publication Date: 1997
Language: English
ISBN 10: 0749418591
ISBN 13: 9780749418595
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field and aims to show business practicioners exactly how this can be achieved.

About the Author

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.

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