Running a Public Relations Department (PR in Practice)

Beard, Mike

ISBN 10: 0749418591 / ISBN 13: 9780749418595

Published by Kogan Page Ltd, 1997

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # rev3012027829

Bibliographic Details

• Title: Running a Public Relations Department (PR in Practice)
• Publisher: Kogan Page Ltd
• Publication Date: 1997
• Language: English
• ISBN 10: 0749418591
• ISBN 13: 9780749418595
• Binding: paperback
• Condition: Like New
• Weight: 240.4 grams

About this title

Synopsis

Good management practice is essential if any PR department is to be highly valued and cost effective. This new edition, extensively updated, has been written by one of the leading figures in the field and aims to show business practicioners exactly how this can be achieved.

About the Author

Mike Beard, FIPR, has held the post of corporate communications director in major international companies including Taylor Woodrow and Lucas Industries. He has also worked in consultancy, both in the UK and East Asia. He is a former president of the IPR.