Rural Buying Behavior: A Study with Special Reference to Mobile Phones

Language: English

Published by LAP LAMBERT Academic Publishing Jul 2020, 2020

6202682302 / 9786202682305

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -The rural consumer is evolving from the poverty-stricken, illiterate stereotype, with a fear of change and reluctance to spend. Today's rural consumer is value driven. A product is worth purchasing if it enhances his life in a meaningful way. Literacy is rising, and exposure to the same commercials as urban consumers has created a demand for typically urban products and services. Villagers are willing to adopt new products or services if they can clearly see the benefits that accrue. Several research studies have proved that the rural market has been profitable for FMCG products and automibles too.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 80 pp. Englisch.

Seller Inventory # 9786202682305

Title
Rural Buying Behavior: A Study with Special Reference to Mobile Phones
Author
Kavitha R. Gowda
Publisher
LAP LAMBERT Academic Publishing Jul 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202682302
ISBN 13
9786202682305
Item weight
137 grams
Dimensions
220x150x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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First itemUS$ 67.49US$ 84.36
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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