Rural Buying Behavior: A Study with Special Reference to Mobile Phones | Rural Marketing

Kavitha R. Gowda (u. a.)

ISBN 10: 6202682302 / ISBN 13: 9786202682305

Published by LAP LAMBERT Academic Publishing, 2020

About this Item

Rural Buying Behavior: A Study with Special Reference to Mobile Phones | Rural Marketing | Kavitha R. Gowda (u. a.) | Taschenbuch | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786202682305 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 120442859

Bibliographic Details

• Title: Rural Buying Behavior: A Study with Special Reference to Mobile Phones | Rural Marketing
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2020
• Language: English
• ISBN 10: 6202682302
• ISBN 13: 9786202682305
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 137 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The rural consumer is evolving from the poverty-stricken, illiterate stereotype, with a fear of change and reluctance to spend. Today’s rural consumer is value driven. A product is worth purchasing if it enhances his life in a meaningful way. Literacy is rising, and exposure to the same commercials as urban consumers has created a demand for typically urban products and services. Villagers are willing to adopt new products or services if they can clearly see the benefits that accrue. Several research studies have proved that the rural market has been profitable for FMCG products and automibles too.