Rural Marketing - Environment, Problems And Strategies - 3Rd Edn [Paperback] [Jan 01, 2009] T.P. Gopalaswamy

Gopalaswamy T.P.

ISBN 10: 8125930973 / ISBN 13: 9788125930976

Published by Vikas Publishing House (P) Ltd., 2009

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Bibliographic Details

• Title: Rural Marketing - Environment, Problems And Strategies - 3Rd Edn [Paperback] [Jan 01, 2009] T.P. Gopalaswamy
• Publisher: Vikas Publishing House (P) Ltd.
• Publication Date: 2009
• Language: English
• ISBN 10: 8125930973
• ISBN 13: 9788125930976
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Rural marketing—environment, problems and strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing. This is despite the fact that almost three-fourths of india’s population is rural and one-third of its national income is generated by the rural areas. In the present context of the downturn in the economy, many companies producing consumables and durables are being sustained by rural demand which has brought a sharp focus on rural markets. This third edition has been thoroughly revised in view of the above. Rural marketing provides an in-depth analysis of the environment, the problems associated with rural marketing and also the strategies that can be successfully adopted. This book offers an interesting reading for academicians, students and a new class of ‘forced entrepreneurs’ which is emerging as a consequence of the present economic upheaval. It also offers an interesting reading for general readers who are curious to