SAP CRM: Technical Principles and Programming

Stephen Johannes

ISBN 10: 1592294391 / ISBN 13: 9781592294398

Published by SAP Press, 2013

About this Item

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Bibliographic Details

Title: SAP CRM: Technical Principles and Programming

Publisher: SAP Press

Publication Date: 2013

Binding: Hardcover

Condition: new

About this title

Synopsis:

Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!

In this practical guide to SAP CRM, you’ll establish a firm understanding of the essential concepts and principles of SAP CRM backend architecture and programming. You’ll then find increasingly technical and complex information—extracting and loading data, creating print output, and when and how to use the most common enhancements in SAP CRM functionalities. Accompanied by real-world examples, helpful screenshots, and tips and tricks, this book leaves no SAP CRM backend customization stone unturned. Don’t waste precious time combing through thousands of online posts on SAP CRM and come away empty-handed—find the technical backend information you need in this essential, one-stop guide!

Highlights:

• Data model
• Business Transaction Event framework
• Backend architecture
• Creating print output
• Extracting/loading data
• Sales/service enhancements
• Marketing enhancements
• Reporting and analysis enhancements
• XIF Adapter
• Post processing framework

About the Author:

Stephen Johannes is an SAP CRM consultant with over ten years of experience focusing on both the functional and technical aspects of SAP CRM. He currently supports a CRM 7.0 system with about 250 active users at a large chemical company, where he has been responsible for two CRM upgrade projects plus verification of a Unicode/hardware migration. He is an SAP Mentor and a moderator of the CRM forums, blogs, and wiki on SCN.