SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation, CD w/User's Guide

Packer, Arnold,Johns Hopkins University

ISBN 10: 0538698195 / ISBN 13: 9780538698191

Published by South-Western Educational Pub, 2001

About this Item

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Bibliographic Details

• Title: SCANS 2000: Developing a Marketing Plan: Virtual Workplace Simulation, CD w/User's Guide
• Publisher: South-Western Educational Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 0538698195
• ISBN 13: 9780538698191
• Binding: CD-ROM
• Condition: Very Good

About this title

Synopsis

In Developing a Marketing Plan, City Tours wants to create and market tours of a large, attraction-filled city to teenagers from nearby smaller cities. Positive feedback from the youngsters potentially could crate a larger, more profitable adult market. Users will: 1) research tourist attractions and accommodations in the city 2) use algebra and develop spreadsheets, charts and graphs to analyze the financial aspects of the tour 3) use software to write marketing materials, design brochures, and make a formal presentation User Guide will facilitate the completion of activities found on the CD-ROM simulation. System Requirements for the CD-ROM: Windows 95, 98, 2000 or NT. Intel Pentium or Pentium II processor (or equivalent), 75 MHz minimum (166 MHz for Windows 2000), 16 MB RAM or higher (32 MB for Windows 2000 and NT), 4x (minimum) CD-ROM drive, floppy disk drive, minimum 256-color, 640 X 480 resolution, SoundBlaster-compatible, 16-bit sound card, access to printer and Adobe Acrobat Reader 4.0 or higher (can be installed from CD-ROM).