This is an old edition. There is a new "SEO 2021" paperback. Select the newest paperback "SEO 2021".
Learn SEO strategies to rank at the top of Google with SEO 2020
Newest edition | EXPANDED & UPDATED APRIL, 2020No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...
Most search engine optimization advice on the Internet is wrong!
If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google's constantly evolving. Recent changes:
1. April, 2020 - The world is hit by the global COVID crisis, affecting businesses, employees and customers—making marketing difficult than ever. Google releases new guidelines for site owners during the crisis.
2. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
SEO 2020 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
Discover powerful link building techniques experts use to get top rankings and generate massive traffic
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.
You will also discover:
1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
Sidestep the 2020 Google updates
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:
- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's COVID guidelines, Google's BERT algorithm, RankBrain algorithm and more...
- Potential updates coming up in 2020.
- Steps to recover from Google penalties.
And read the special bonus chapter on pay-per-click advertising
In this bonus, learn to set up pay-per-click advertising campaigns with Google Ads and send customers to your site overnight, literally.
One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.
