An SEO Guide for 2015 :: Learn the Real Mechanics behind Search Engine OptimizationSearch Engine Optimization has evolved. We saw that evolution begin in 2011, when Google first began its release of the now-infamous algorithm adjustments. It started with Google Panda in February of that same year, which aided in killing off low-quality content that didn't abide by Google's Webmaster Guidelines.
But it didn't end there... The next few years saw the release of more algorithm adjustments. There was the Google Penguin that began in April of 2012, then it was the emergence of Exact-Match Domains, then it was Google's Hummingbird and newly-refined semantic searches.
Why is all of this important? Well, 2014 was a monumental year in the SEO field. We saw significant shifts occurring in online search due to the changed landscape of Google's algorithms. These shifts completely decimated the old playing field.
Without understanding what's happened in the past, it's impossible to gain perspective on what's occurring in the present, why it's occurring, and just where we're heading in the future when it comes to Search Engine Optimization. In 2015, this is even more important now than ever.
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