SEO: Search Engine Optimization Bible
Language: English
Published by Wiley, 2007
- Softcover
- Used
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- Title
- SEO: Search Engine Optimization Bible
- Author
- Ledford, Jerri L.
- Publisher
- Wiley
- Publication year
- 2007
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0470175001
- ISBN 13
- 9780470175002
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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