THE INNER SIDE OF ADVERTISING A Practical Handbook for Advertisers, those engaged in Advertising, & Students

FREER, Cyril C.

Published by The Library Press, London, 1921

About this Item

f/piece (author photo w.tissue guard)+347, num.ills inc. 14 plates (3 col.); outer sides of endpapers browned, otherwise internally clean, tight & unmarked, Red cloth covers with gilt-lettered sp. clean and virtually unworn, v.sl.hint of sunfading to sp. A comprehensive and entertaining work with coverage of printing, advertisement design, types of advertising, 'psychology of salesmanship' and psychological topics such as 'association of ideas' and memory, practical issues such as organizing campaigns, design process etc. Apparently scarce, and certainly so in this condition.

Seller Inventory # 005049

Bibliographic Details

• Title: THE INNER SIDE OF ADVERTISING A Practical Handbook for Advertisers, those engaged in Advertising, & Students
• Publisher: The Library Press, London
• Publication Date: 1921
• Language: English
• Binding: Hardcover
• Edition: 1st ed.
• Condition: VG
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Industry, Crafts, Technology, Occupations