SOCIONOMICS: THE SCIENCE OF HISTORY AND SOCIAL PREDICTION (THE WAVE PRINCIPLE OF HUMAN SOCIAL BEHAVIOR AND THE NEW SCIENCE OF SOCIONOMICS/PIONEERING STUDIES IN SOCIONOMICS)

Why do trends in human society sometimes change so suddenly?

The past three years show how quickly cultural shifts can occur, which makes answering the question above all the more urgent. In 1999, we were celebrating our heroes, the stock market had reached unprecedented heights - and many people believed that peace in the Middle East was at hand.

Three years later, the economy is weak, corporate executives are being thrown in jail, bloodletting between Israelis and Palestinians is daily ritual, India is testing missiles, North Korea is threatening the U.S. with nuclear destruction, the U.S. is at war with Iraq, European allies are deserting the U.S., a senator is calling for the resignation of the chairman of the Federal Reserve, and Americans are stocking supplies for terrorist attacks.

What changed? And why?

Is it possible that all of these events flow from the same cause?

Best-selling author Robert Prechter’s new two-book set, Socionomics: The Science of History and Social Prediction, proposes a startlingly fresh answer.

In Socionomics: The Science of History and Social Prediction, Robert Prechter spells a historical correlation between patterned shifts in social mood and their most sensitive register, the stock market. He also presents engaging studies correlating social mood trends to music, sports, corporate culture, peace, war and macroeconomic trends.

The new science of socionomics takes hundreds of popular notions about mass psychology, culture and the stock market and stands them on their heads.

Socionomics: The Science of History and Social Prediction includes a 2nd edition of the book that started it all, The Wave Principle of Human Social Behavior and the New Science of Socionomics as well as his new title, Pioneering Studies in Socionomics, an accessible collection of the essays that founded a new basis for social science.

Together, these books can transform your understanding of how our society works. It will change the way you read the newspaper. It will even show you how to predict news trends months in advance. Learn for yourself the science of social prediction. Order Prechter’s two-book set today.

Robert R. Prechter, Jr. (1949-) began publishing his insights with respect to social causality in 1979. His two decades of work culminate in Socionomics: The Science of History and Social Prediction, which presents a number of startling interconnected conclusions. Prechter contends that the stock market is a sensitive register of social mood, which has countless other modes of cultural expression. The stock market is patterned according to a model of financial price behavior called the Wave Principle, which confirms that social mood is endogenous and independent of outside influence. Since social actions follow changes in the stock market, the social mood changes behind it must determine the character of social action. That social events are the result, not the cause, of social mood change is a radical idea. Prechter defines this idea as "a principle, which means that there are no exceptions to it, ever." Prechter then observes connections between the Wave Principle and biological forms and mentational processes via fractals, spirals and Fibonacci mathematics, linking what appears to be happening in society to its biological and mental origins.

Prechter graduated from Yale in 1971 and worked as a Technical Market Specialist at Merrill Lynch in New York in the 1970s. In 1978, he co-authored, with A.J. Frost, Elliott Wave Principle - Key To Market Behavior, in 1979 he founded Elliott Wave International and in 2002 founded The Socionomics Institute. During the 1980s, Prechter won numerous awards for market timing as well as the United States Trading Championship, culminating in Financial News Network (now CNBC) granting him the title, "Guru of the Decade." He has served on the board of The Foundation for the Study of Cycles and the Market Technicians Association, including a term as president on 1990-1991. Prechter has written 12 books. He is a member of Mensa, Intertel, The Shakespeare Oxford Society and The Shakespeare Fellowship.