GETTING STARTED WITH CONJOINT ANALYSIS. This item is unavailable.
Language: English
Published by Research Publishers
Seller: thebookforest.com, San Rafael, CA, U.S.A.thebookforest.com
4-star seller
AbeBooks seller since January 3, 2023
Unavailable
Condition: New
US$ 39.35
Item description from seller
Well packaged and promptly shipped from California. US veteran operated.
Seller Inventory # BAY_01_SH_053073
- Title
- GETTING STARTED WITH CONJOINT ANALYSIS
- Author
- Bryan K. Orme
- Publisher
- Research Publishers
- Condition
- New
- Language
- English
- ISBN 10
- 1601471114
- ISBN 13
- 9781601471116
- Edition
- 3rd Edition
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior.
"Synopsis" may belong to another edition of this title.
Search results for GETTING STARTED WITH CONJOINT ANALYSIS
There are 3 more copies of this bookView all results