STARTUP MANAGEMENT

In the next two decades, startups will be key drivers of India's economic growth and job creation. They have already created over 1.3 million jobs and are expected to continue generating more opportunities. Startups will provide significant employment for skilled individuals and young graduates. In India, many startups fail because of poorly identified problems, inappropriate business solutions, lack of scalability, underdeveloped business models, poor profitability, and insufficient knowledge of business management functions. To ensure the success of startups, this book will serve as a comprehensive guide for business students and entrepreneurs on starting, managing, and scaling up their businesses. The book will also be useful for the students who come from other disciplines like engineering and technology and aspire to start their own ventures. The book providing a comprehensive understanding of startups and unicorns, including strategies for transforming startups into unicorns moves on to identifying the core problems and discovering effective business solutions to address them. Finally, it offers in-depth, practical knowledge of various business functions, including strategy, operations, finance, marketing, sales, and distribution. The book will prove to be a handholding guide for its readers and will offer mentorship and support to aspiring entrepreneurs for running a successful business.

Sanjay Saxena, Ph.D. in Business Administration, is Professor and Chairperson of the Center for Digital Learning at the School of Management Sciences, Varanasi. With 33 years of global experience in corporate and academia, Dr. Saxena has delivered over 300 technical sessions on Organizational Leadership, Life Management Skills, Strategic Management, Selling Dynamics, Marketing, Supply Chain Management, Emotional Intelligence, and Transactional Analysis at various organizations in India and abroad. He has authored eight books in management and related areas that have received significant acclaim from readers.