Title: STATS Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism
Publisher: Routledge
Publication Date: 2019
Language: English
ISBN 10: 1138588229
ISBN 13: 9781138588226
Binding: Paperback
Edition: 3rd Edition
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 0.7 pounds

About this title

Synopsis

Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.

This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.

This new edition has been fully revised and updated to include:

New content on business analytics

Case studies demonstrating practical applications

An extensive selection of new self-test questions

Stats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.

Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources.

About the Author

John Buglear and Adrian Castell work at Nottingham Business School, Nottingham Trent University, where John teaches Statistics and Adrian teaches Business Analytics.

"About this title" may belong to another edition of this title.

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