STRATEGIC PLANNING FOR FASHION COMPANIES

Language: English

Published by Our Knowledge Publishing Jun 2020, 2020

6202595175 / 9786202595179

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -In such a competitive market, it is essential that an organization has strategies that differentiate it from its competitors in order to perform its activities with better quality, more productivity and lower cost. This book focuses on the application of strategic planning for the development and growth of companies in the fashion industry. The case study involved a small male fashion company called Pop Lord, aiming to achieve greater professionalism through the use of some Production Engineering methods and tools. To this end, the SWOT matrix was developed with internal analyses about the company's strengths and weaknesses, as well as the opportunities and threats of the external environment. In addition, Porter's Forces were raised considering suppliers, customers, new products and competitors; and also raised the needs of customers through the House of Quality method. In sequence, the strategic planning to be used is indicated, as well as the marketing plan, which will guide the company's next steps towards the expansion of its sales. 60 pp. Englisch.…

Seller Inventory # 9786202595179

Bibliographic details

Title
STRATEGIC PLANNING FOR FASHION COMPANIES
Author
Carlos Roberto Falcão de Albuquerque Junior
Publisher
Our Knowledge Publishing Jun 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202595175
ISBN 13
9786202595179
Item weight
107 grams
Dimensions
220x150x4 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First itemUS$ 25.82US$ 25.82
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BuchWeltWeit Ludwig Meier e.K.

Germany