STRATEGIES TO IMPROVE BUSINESS SUCCESS | GLOBAL RESEARCH OF SELECTED INDUSTRIES

Oren Dayan

ISBN 10: 3843361282 / ISBN 13: 9783843361286

Published by LAP LAMBERT Academic Publishing, 2010

About this Item

STRATEGIES TO IMPROVE BUSINESS SUCCESS | GLOBAL RESEARCH OF SELECTED INDUSTRIES | Oren Dayan | Taschenbuch | 424 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843361286 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 107251296

Bibliographic Details

• Title: STRATEGIES TO IMPROVE BUSINESS SUCCESS | GLOBAL RESEARCH OF SELECTED INDUSTRIES
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2010
• Language: English
• ISBN 10: 3843361282
• ISBN 13: 9783843361286
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 27D millimeters 220 millimeters width by 150 millimeters height by 27 millimeters depth
• Weight: 649 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.

About the Author

Oren Dayan (PhD) is a lecturer and researcher in marketing at Nelson Mandela Metropolitan University - Port Elizabeth. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as a Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing and Branding decisions.