STRATEGIES FOR RESPONSIBLE INNOVATION

How can responsible business work in the highly competitive areas of innovation? Focusing on business opportunities and illustrating how Responsible Innovation can be successfully implemented in practice, this book captures experiences and insights from key decision‑makers in business, politics, and academia, to answer this question. In addition to interviews with leading thinkers in the field, Strategies for Responsible Innovation describes the experiences of eight EU projects and provides tools for Responsible Innovation in the business sector.

The examples in this book illustrate how to move from a vague societal aspiration to a business case for Responsible Innovation, and provide a compelling argument for collaboration at the important intersection between government, business, and academia. In this way, Responsible Innovation transcends a singular market-based approach to deliver value at many levels, co-creating in a truly inclusive manner. The book sheds light on the strategic benefits of applying the concept of Responsible Innovation in practice and offers concrete tools for its implementation.

Aimed primarily at managers of innovation processes in organizations, and consultants and facilitators working on Responsible Innovation and sustainability management, the book also provides insight into the logic and principles of Responsible Innovation management for academics, policy-makers, and civil society organizations, helping them better communicate their requirements to business.

André Martinuzzi is founder and Director of the Institute for Managing Sustainability and Associate Professor at Vienna University of Economics and Business, Austria. For more than 20 years, he has co-ordinated EU projects on corporate social responsibility, sustainability management, Responsible Innovation, and the circular economy.

Florian Findler was a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna, Austria. His research focused on corporate sustainability, Responsible Innovation, and sustainability in higher education. He is currently manager at PricewaterhouseCoopers in Germany, focusing on sustainability in transactions.

Alexander Graf was a postdoctoral researcher and project manager at the Institute for Managing Sustainability at WU Vienna. His research focuses on responsible sourcing, mining policies, and the circular economy. He is currently senior consultant at Kumi Consulting Ltd., focusing on mandatory due diligence.