Synopsis
In the digital age, success is increasingly dependent on the ability to transform and join the dots to fill the gaps that exist in your problems along your journey. This requires more data and more people to co-create together to achieve more value, better and faster... Do you want your business and career to survive and soar in the future? Then you must be prepared to evolve and transform how you conduct business and how you personally work by embarking on a journey. A journey of applying strategies designed to teach you how to effectively play 'S.M.A.R.T.' and 'win' in the game of business and career ascension. 'The Strategy Journey' will show you how to navigate the business lifecycle using a framework and methodology. The framework encapsulates five models to represent 'The Strategy Journey' stages: Mission, Business, Value, Operating, and Transformation. Applying these models using the methodology addresses three fundamental scenarios challenging businesses today: Business Design for Disruption, Transformation Operating Models with Service Design, and Managing the Transformation Journey. This book is written with the practitioner in mind. It uses case studies to show the framework in action and is structured for easy reference. Five reusable, data-driven templated canvases support each of the five models to bring the framework to life. All the models in the framework have been designed to apply the three approaches that empower you to achieve effective digital transformation - to be value-driven, customer co-created, and network-connected, while problem-solving to overcome your business challenges. This book should be on the desk of every strategist, business owner, entrepreneur, transformation leader, product and service owner, innovator, designer, product manager and architect, and any consultant or coach engaged to facilitate digital transformation, and indeed anyone who wants to help their business and career achieve success on their Strategy Journey in the digital economy.
About the Authors
A former software engineer and later Fintech Product Architect, Julie specialized in Intelligent Networks, VoIP, and Big Data, and more recently, AI and Blockchain services. She's helped big brands like General Motors, General Electric, HSBC, Barclays, and Deutsche Bank, to scale their operating models and launch new global business lines and service innovations that leverage the latest technologies. Julie has also worked with many small & medium sized businesses (SMEs) and tech start-ups to leverage data, cloud architecture and AI-based services including the design and development of new digital services, to help these companies grow through effective digital transformation. In THE STRATEGY JOURNEY, and as lead author, Julie Choo shares her invaluable Framework and Guided Paths, developed from her experience as a product architect and data scientist from designing, architecting and managing service innovations and assets from $6million to $60billion.
With a PHD in Physics, Graham was Chief Scientist for an emerging healthcare start-up that developed new technology, before moving into banking, where he ran enterprise architecture and operating models as a managing director for big banks like UBS, Standard Bank, and HSBC. Graham's specialism is in emerging markets, giving him the expert insight needed to successfully scale using new technology in growing economies.
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