A STUDY ON IMPACT OF REVERSE LOGISTICS ON BUSINESS PROFITABILITY: An Empirical Analysis of Return Management Practices and Financial Performance

In today’s competitive and customer-driven business environment, logistics plays a vital role in ensuring smooth product movement from manufacturers to consumers. Traditionally, logistics focused on forward movement of goods, but modern operations also include reverse logistics, which manages product returns. Reverse logistics involves handling returned goods for repair, replacement, recycling, or proper disposal. The growth of e-commerce has increased return volumes due to damaged products, wrong deliveries, or customer dissatisfaction. Efficient reverse logistics helps companies recover value, reduce waste, improve customer satisfaction, and enhance profitability. However, high costs and operational challenges make its management complex.