The Sales Algorithm: What Makes Great Products Sell: A Playbook for Startup Founders and Sales Professionals

The Sales Algorithm is a sharp, practice-first playbook for winning complex B2B deals and building a scalable sales engine. Written for ambitious mid-level sales managers and B2B startup founders, it shows you how to move beyond feature selling, master solution and value-based conversations,and confidently sell to senior executives and Fortune 500 decision-makers. Through clear frameworks, real-world stories and interview insights from successful founders, you’ll learn how to design a powerful sales playbook, articulate ROI in every deal, and turn sales into a repeatable growth engine. Each chapter ends with “Try it out” exercises so you don’t just understand the algorithm of sales, you install it into your daily behaviour, your team, and your business.