Sales and Distribution Management

N.H. Mullick and Mohd. Altaf Khan

Published by Enkay, 2011

About this Item

Contents Preface 1 Introduction 2 Competitive advantage through sales and distribution strategy 3 Cost and value in sales and distribution channels 4 VOFM routines in sales and distribution 5 Customer loyalty management for occasional riders 6 Modern distribution management system in the competitive energy market environment 7 Business drivers for distribution network 8 Module-based modelling of production-distribution system 9 Adaptable labour management in complex distribution 10 E-commerce and evolving distribution channels in the food and agri-business industries 11 Role of the distribution strategy in settling the firm position 12 Sales force productivity applications of revenue management strategies 13 Sales and marketing management goals and outcomes 14 Integrated sales management and CRM sales automation 15 Cost and value in sales and distribution channels 16 Mutual fund distribution channels and distribution cost 17 The darknet and the future of content distribution 18 Management discussion and analysis of market conduct activities Bibliography IndexMost producers do not sell their goods directly to final customers They design a multi-channel system to reach them The design of marketing channel acts as a strong interface and can provide a competitive advantage to a firm in the industry By contrast the absence of a good distribution network also becomes a major impediment in todays cut throat competitive environment Marketing channel decisions are therefore one of the most important and the most critical ones facing the marketing management today It is complex and the complexity further gets compounded by the fact that the channel system takes time to build usually years jacket 280 pp.

Seller Inventory # 86505

Bibliographic Details

• Title: Sales and Distribution Management
• Publisher: Enkay
• Publication Date: 2011
• Binding: Hardcover
• Dust Jacket Condition: Dust Jacket Included