Sales and Distribution Management
Language: English
Published by Oxford University Press, 2019
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
AbeBooks seller since February 22, 2022
Condition: New
US$ 39.08
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Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
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- Title
- Sales and Distribution Management
- Author
- Panda, Tapan; Sahadev, Sunil
- Publisher
- Oxford University Press
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0199499047
- ISBN 13
- 9780199499045
- Edition
- 3rd Edition
The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.
Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.
"Synopsis" may belong to another edition of this title.
About the Author
Tapan Panda, Dean of Jindal Global Business School, O.P. Jindal Global University,Sunil Sahadev, Senior Lecturer in Marketing Management, University of Sheffield
Tapan K. Panda is Dean, Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Prior to this, he was Dean & Professor of Marketing at School of Management, BML Munjal University. He has also been Director at Great Lakes Institute of Management, Chennai and a full time faculty in the area of marketing at Indian Institute of Management (IIM) Indore, Kozhikode and Lucknow.
Sunil Sahadev is Senior Lecturer in Marketing Management at the University of Sheffield, UK. He was earlier Assistant Professor in Marketing, IIM Kozhikode. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he has over eight years of teaching experience in distribution channel management at the postgraduate level. He is actively involved in research and consultancy and has authored numerous papers published in international journals.
"About the title" may belong to another edition of this title.
SMASS Sellers
IRVING, TX, U.S.A.
AbeBooks seller since February 22, 2022
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