Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers

Zaiss, Carl D.; Gordon, Thomas

ISBN 10: 0452272416 / ISBN 13: 9780452272415

Published by Plume, 1995

About this Item

Seller Inventory # 0452272416-3-33902249

Bibliographic Details

• Title: Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers
• Publisher: Plume
• Publication Date: 1995
• Language: English
• ISBN 10: 0452272416
• ISBN 13: 9780452272415
• Binding: Mass Market Paperback
• Condition: Good
• Weight: 11 ounces

About this title

Synopsis

In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.

About the Author

ERIC CONGER has voiced over 150 fiction and nonfiction audiobooks. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright (The Eclectic Society. He lives in Weehawken, New Jersey, with his wife, Gayle, and two children.