Title: Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers
Publisher: Plume
Publication Date: 1995
Language: English
ISBN 10: 0452272416
ISBN 13: 9780452272415
Binding: Mass Market Paperback
Condition: Good
Weight: 11 ounces

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In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.

About the Author

ERIC CONGER has voiced over 150 fiction and nonfiction audiobooks. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright (The Eclectic Society. He lives in Weehawken, New Jersey, with his wife, Gayle, and two children.

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Sales Effectiveness Training: The Breakthrough Method to Become Partners with Your Customers

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