Sales Force Design For Strategic Advantage
Zoltners, A.; Sinha, P.; Lorimer, S.
ISBN 10: 1403903050 ISBN 13: 9781403903051
Published by Palgrave Macmillan, 2004
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About this Item
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Fast Free Shipping â Good condition book with a firm cover and clean, readable pages. Shows normal use, including some light wear or limited notes highlighting, yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included. Seller Inventory # GWV.1403903050.G
Synopsis:
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
About the Author:
ANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance.
PRABHAKANT SINHA is Managing Director of ZS Associates, USA.
SALLY LORIMER is a Business Writer, USA.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Sales Force Design For Strategic Advantage
Publisher: Palgrave Macmillan
Publication Date: 2004
Binding: Hardcover
Condition: good
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Sales Force Design For Strategic Advantage
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Sales Force Design for Strategic Advantage
Published by
Palgrave Macmillan Limited, 2004
ISBN 10: 1403903050
ISBN 13: 9781403903051
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Sales Force Design for Strategic Advantage
Published by
Palgrave Macmillan Limited, 2004
ISBN 10: 1403903050
ISBN 13: 9781403903051
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Sales Force Design for Strategic Advantage
Published by
Palgrave Macmillan Limited, 2004
ISBN 10: 1403903050
ISBN 13: 9781403903051
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Sales Force Design For Strategic Advantage
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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage
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Sales Force Design for Strategic Advantage
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