Synopsis
Most people don’t like to be sold to, are wary of sales people and many of us are uncomfortable selling too, all of which is GREAT NEWS! Selling products and services of any type and at all price points has radically changed in the last few years. It’s now more important than ever to understand the psychology and systematic approach that makes sales a formality whether you do it face-to-face, over the phone, in store or online. The days of the “The Hard Sell” or the use of “Closing Techniques” is over and those that want record sales must have the right morals and a customer centric approach to everything they do. If you want or need to make more sales and greater profit then this book is for you. The tools, tactics, techniques, strategies and ideas in the book will transform your results, whether you’re a business owner, a sales or marketing professional or totally new to the industry and the best thing is you can do it all without having to “sell”. MORE SALES THAN YOU CAN HANDEL REVEALS: • How to ethically compel and persuade prospects so they want to give you their money. • How to make price irrelevant in a sales situation, in fact the more you charge the better • Strategies that make it almost impossible for your competitors to compete with you • The best ways to prioritise your time and resources if you want the greatest return on investment • Why the traditional idea of what makes a good sales person is no longer applicable – which is great news if you don’t like selling or sales people • How to run your marketing, advertising, PR and promotional activities to eliminate waste
About the Author
Adrian is a serial entrepreneur who lives in the UK but has also lived and worked in the US too. With over 22 years of experience, Adrian has become an expert in developing ideas across all markets and has business interests in markets as diverse as magazine and newspaper publishing, residential and commercial property, mobile phone apps and online platforms, women's fashion, TV shows and even greetings cards, as he has turned ideas in to businesses. During his entrepreneurial journey, investing his time, money and effort in his own projects and those of others as an angel investor, Adrian has learned what to do and what not to do, as not everything any entrepreneur ever does is successful. Adrian's now at a point where he can systematically evaluate opportunities fast and maximise his chances of success and minimise risk simultaneously. With extensive experience in sales and cross-media marketing, Adrian not only builds and manages his own businesses, he works with investors and private clients, that range from individuals with ideas all the way through to well know international brands, to help them exploit and profit from new opportunities as well as perfect their existing sales and marketing activities. Adrian's spoken at high profile events such as "The Mobile Marketing Association" in New York and "Advertising Week" in London in addition to being featured in publications such as the "Innovations In Magazine Media World Report" as he's a leading expert in cross-media sales and marketing strategy as well as entrepreneurship.
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