Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals

This is the blueprint to transform your company, along with the lives of your employees and customers. Get ready to turn even the most inexperienced salespeople into highly trained selling machines.

In Sales Lab Scripting, tech sales masters A.J. Mahar and Butch Hodson unveil the exact playbook they’ve used to scale dozens of startups. This step-by-step process has helped thousands of sales reps consistently crush their sales goals every month—regardless of experience, product, or industry.

Unlike most sales books that are too general to implement in practice, Sales Lab Scripting shows you exactly what to say, how to say it, and when to say it. You’ll learn the scientifically tested and repeatable process to execute the perfect sales pitch, maximize revenue, and quickly scale your sales force.

A.J. Mahar and Butch Hodson have scaled numerous companies to hundreds of millions of dollars in exits. Serial entrepreneurs have described Butch and A.J. as "the best in the world" at building scalable sales processes. 
 
Through all of Butch's career accolades, the thing he is most proud of is his marriage to Tamera Hodson. Together they live in Texas and have four amazing children: Laney, Ava, Memphis, and Oakley. A.J. also calls Texas home when he's not traveling around the world or visiting family in Boston.