Sales Management: Analysis and Decision Making
Ingram, Thomas N,LaForge, Raymond W.,Schwepker, Charles H.,Williams, Michael R
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Language: English
Published by Routledge, 2012
- Softcover
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Softcover
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- Title
- Sales Management: Analysis and Decision Making
- Author
- Ingram, Thomas N,LaForge, Raymond W.,Schwepker, Charles H.,Williams, Michael R
- Publisher
- Routledge
- Publication year
- 2012
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0765626403
- ISBN 13
- 9780765626400
Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
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