Sales Management: Analysis and Decision Making

Ingram, Thomas N; LaForge, Raymond W.; Schwepker, Charles H.; Williams, Michael R

ISBN 10: 0765626403 / ISBN 13: 9780765626400

Published by Routledge, 2012

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0765626403.VG

Bibliographic Details

• Title: Sales Management: Analysis and Decision Making
• Publisher: Routledge
• Publication Date: 2012
• Language: English
• ISBN 10: 0765626403
• ISBN 13: 9780765626400
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.