Do you want to know about various sales promotion tools to maximize sales revenue in your organization?
Are you looking for ways to handle conflict situations in sales management?
Do you want to know why sales force management is so important?

Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!

Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.

This book will help you to:

Understand all aspects of sales management functions
Learn how to manage the sales channels and sales-force
Discover the relationship between sales and marketing
Study various selling tools, sales techniques, and sales strategies
Explore various sales promotion activities to increase sales
Learn channel conflict management and resolution skills

The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.

About the Series
Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals and entrepreneurs learn essential management lessons. This series of books has been written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.

About the Author

Vishal Desai is a seasoned business management professional with two decades of experience in industry and academics across marketing, sales, brand management, advertising, retail management and services marketing. He teaches various courses on these subjects, which are his areas of expertise, at b-schools. He also consults organisations in implementing best practices in these domains. In his career span so far, he has worked with leading companies across verticals of FMCG, Media & Entertainment, Education & Training and Consumer Goods.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

"About this title" may belong to another edition of this title.

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