To understand business you've got to understand sales - because the best product in the world is only as good as how well its's sold.
Here are real answers to help you pinpoint your market and goals ... get a handle on proven sales tactics and strategies ... and knock the socks off your competitors. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack.
Created for people with no time to waste, Sales and Marketing is your step-by-step guide to gaining a crucial edge in the marketplace. You'll learn all about market research, product launches, image creation, distribution channels, working with a sales force, and much more. From budget to image, the complexities of "moving your product" will become crystal clear.
First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.

From the Back Cover

VISUAL! VERBAL! VITAL! the only introduction to selling and marketing you need to succeed. to understand business you've got to understand sales-because the best product in the worl is only good as how well it's sold. Here are real answers to help you pinpoint your market and goals/ . .get a handle on proven sales tactics and strategies... and knock the socks off your competitors. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack. Created for people with no time to waste, Sales and Marketing is your step-by-step guide to gaining a crucial edge in the marketplace. You'll learn all about market research, product launches, image creation, distribution channels, working with a sales force, and much more. From budget to image, the complexities of "Moving your product" will become crystal clear. First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.

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