Drawing on the wisdom of psychology, mindfulness, and cultural history, as well as a lifetime in sales, Helen Kensett has created forty-eight beautifully illustrated tools to help you gather crucial knowledge about your buyer, market, and what you're selling; identify and clearly communicate the key aspects of your pitch; and up your creativity, generate the best ideas, and close the deal.

From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real-world tips, and psychological insights to help you improve your selling at every step.

About the Author

Helen Kensett is a sales expert. She runs The Convince Consultancy, which helps businesses in crowded markets create compelling sales and marketing campaigns and advises a plethora of technology startups on their direct sales efforts. Through her brand Sales Mind she equips national and international sales teams with the mindset and skills to sell more. Clients include some of the world's most exciting and innovative technology firms, as well as more established companies such as Google, Channel 4, the Telegraph and KPMG.

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