Sales Promotion: Concepts, Methods, and Strategies
Robert C. Blattberg; Scott A. Neslin
ISBN 10: 013442302X ISBN 13: 9780134423029
Published by Pearson, 1995
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013442302XI3N00
Synopsis:
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
About the Author: Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Sales Promotion: Concepts, Methods, and ...
Publisher: Pearson
Publication Date: 1995
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket