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Bibliographic Details

Title: Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales and Marketing Series)
Publisher: Kogan Page Ltd
Publication Date: 1998
Language: English
ISBN 10: 0749424478
ISBN 13: 9780749424473
Binding: Paperback
Edition: 2nd Edition
Condition: Used; Good

About this title

Synopsis

Companies use sales promotion more than any other type of mareting because it works. This new edition spells out the tried and tested methods that companies use to stay ahead.

Sales promotion is now recognized as one of the most powerful weapons available to sales and marketing staff. Almost 60 per cent of the population actively participate in some form of sleas promotion in any given month. This book details the offers that win new customers and keep existing customers buying, as well as giving sound practical advice on the whole topic of sales promotion. Sales Promotion spells out the business tasks that promotions will sove, how to achieve a creative edge, how to use suppliers, and the off-the-shelf offers available to promoters large and small. It tells you how to find a promotional partner, the benefits and pitfalls of price promotions, and the best way to use premium and prize promotions to the benefit of your business. Wit case studies and practical examples, the second edition of this book is a must for all sales and marketing staff.

About the Author

The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.

"About this title" may belong to another edition of this title.

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