Title: Sales Promotion : How to Create, Implement and Integrate Campaigns that Really Work
Publisher: Kogan Page, Limited
Publication Date: 2008
Language: English
ISBN 10: 0749450215
ISBN 13: 9780749450212
Binding: Soft cover
Edition: 4 Edition.
Condition: Good
Weight: 0.5 pounds

About this title

Synopsis

Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.

About the Author

The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.

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