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Bibliographic Details

Title: Sales Promotion and Direct Marketing Law: A Practical Guide
Publisher: Butterworths Law
Publication Date: 1998
Language: English
ISBN 10: 0406903220
ISBN 13: 9780406903228
Binding: Hardcover
Edition: 3rd Edition
Condition: Used; Good

About this title

Synopsis

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

"About this title" may belong to another edition of this title.

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