Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques.and How to Use Them
Language: English
Published by Natl Textbook Co Trade, 1992
- Hardcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Fair
US$ 501.12
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Add to basketItem description from seller
Seller Inventory # Z1-Q-013-02683
- Title
- Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques.and How to Use Them
- Author
- Don E. Schultz
- Publisher
- Natl Textbook Co Trade
- Publication year
- 1992
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844233668
- ISBN 13
- 9780844233666
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Don E. Schultz is Professor of Advertising and Integrated Marketing Communications at the Medill School of Journalism, Northwestern University, where he and his associates have pioneered the country's first graduate program in Integrated Marketing Communications. He is also President of his own marketing communications and management firm, Agora, Inc., Evanston, Illinois.
Before joining Northwestern in 1977, Schultz was Senior Vice President of Tracy Locke Advertising and Public Relations in Dallas. He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the United States, Europe, South America and Asia.
Schultz is Editor, Journal of Direct Marketing, Director of the Promotion Marketing Association of America, and the first recipient of the Direct Marketing Educator of the Year Award, presented by the Direct Marketing Educational Foundation.
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
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