Sales Promotion Essentials

Schultz, Don E.; Robinson, William A.

ISBN 10: 0844230677 / ISBN 13: 9780844230672

Published by Natl Textbook Co Trade, 1987

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Bibliographic Details

• Title: Sales Promotion Essentials
• Publisher: Natl Textbook Co Trade
• Publication Date: 1987
• Language: English
• ISBN 10: 0844230677
• ISBN 13: 9780844230672
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.

* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.