Sales Promotion Essentials
Schultz, Don E.; Robinson, William A.
13 ratings by Goodreads
Language: English
Published by Natl Textbook Co Trade, 1987
- Softcover
- New

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- Title
- Sales Promotion Essentials
- Author
- Schultz, Don E.; Robinson, William A.
- Publisher
- Natl Textbook Co Trade
- Publication year
- 1987
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0844230677
- ISBN 13
- 9780844230672
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
- * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
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