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Bibliographic Details

Title: Sales Promotion Law: A Practical Guide
Publisher: Butterworths Law 01/05/1995
Publication Date: 1995
Language: English
ISBN 10: 0406048037
ISBN 13: 9780406048035
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.

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